Work with DCDR
Put a real decision on the table.
Whether you completed the Coherence Gap Audit or arrived with a live business question, DCDR helps turn scattered signals into a sharper point of view—and a decision teams can act on.
How DCDR helps
Insight that moves.
Insights Strategy
Make data usable, governed, and connected to the stories and decisions that matter.
Original Research
Understand what audiences think, feel, need, and will want next.
Thought Leadership
Turn research into stories your market reads, shares, and remembers.
Brand Measurement
Prove the value of your media, message, campaign, or brand story.
Revenue Activation
Give Sales, Marketing, and Product the evidence and narratives they need to win.
Engagement models
Three ways to work together.
Project
Defined, fixed-fee work for a live initiative. $15K minimum. Clear scope and deliverables.
Retainer
Ongoing weekly collaboration for teams that need a consistent insights partner. Minimum 90-day commitment.
Fractional
Embedded senior-level insights leadership, scoped around the team, business challenge, and operating rhythm.
Most clients start with a project and grow from there.
Proof
Built in the work, not in a vacuum.
20+ years of applied insights leadership. 100+ studies. $100M+ in revenue supported. Experience across DoubleClick, AOL, SpinMedia, PopSugar, Genius, theSkimm, Babylist, SHE Media, and more. Insight250 Innovator, 2025.
The work spans audience intelligence, original research, thought leadership, brand measurement, narrative development, revenue activation, and fractional insights leadership. Most of it begins with a real question a team needs to answer now.
Start with the question you need to answer
Bring a live decision.
Most conversations begin with a focused 30-minute working session. Bring a Coherence Score, a live brief, an underperforming campaign, a sales challenge, an audience opportunity, or a decision that needs more confidence.
Prefer to start with a question? Reach out through DCDR.co.